Company Profile
Gander Mountain
Company Overview
Gander Mountain is a leading specialty retailer that serves the needs of outdoor lifestyle enthusiasts, with a particular focus on hunting, fishing, camping and boating. Gander Mountain provides a unique retail experience founded upon our "We Live Outdoors" culture and theme. Our stores offer broad and deep assortments of competitively priced outdoor equipment, accessories, apparel and footwear, combined with a unique store environment and an emphasis on customer service based on our store associates' extensive product knowledge and outdoor-related experience. As of the end of 2007, the Company had 115 Gander Mountain outdoor lifestyle stores in 23 states — Alabama, Arkansas, Colorado, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Michigan, Minnesota, Mississippi, New York, North Carolina, North Dakota, Ohio, Pennsylvania, Tennessee, Texas, Virginia, West Virginia and Wisconsin.
Company History
The Gander Mountain brand has a 45-year heritage of strong appeal and relevance to consumers who participate in outdoor sports and recreational activities. The Gander Mountain brand was founded in Wilmot, Wisconsin, in 1960 originally as a catalog operation which over time was augmented with retail stores. The Gander Mountain catalog grew into one of the largest outdoor catalogs in the United States.